Zila Selects Body1 to Develop Interactive Sales Training

Zila Selects Body1 to Develop Interactive Sales Training PHOENIX--(BUSINESS WIRE)--Sept. 28, 2004--Zila Pharmaceuticals , Inc. a division of Zila, Inc. , a marketer of superior products to promote oral health and prevent oral disease, announced today that it has entered into an agreement with Cambridge, Mass.-based Body1, Inc. to develop an interactive training web site for use by users of Zila's ViziLite product. The site will also be available to the Zila Pharmaceuticals sales force, to enhance its existing training efforts. According to Douglas D. Burkett, President and Chief Executive Officer of ZILA, "There is a tendency to devote training time to prerequisite, foundational subject matter that should be mastered prior to face-to-face training meetings. Interactive distance learning will help increase retention of basic information, and ZILA will be able to devote more time during in-person training to subject matter that will elevate the sophistication and performance of our sales force." "As a company dedicated to educating sales professionals, physicians, and targeted patient populations through interactive learning, we are delighted to be working with ZILA to develop this training program," said Chris Messina, CEO of Body1, Inc. "Such training can improve the credibility of sales reps among their customers and potential customers, and this credibility can provide a distinctive competitive advantage." About Body1, Inc. Body1, Inc. educates targeted populations on behalf of medical product manufacturers through its network of knowledge communities, or "KnowCos" such as http://www.Heart1.com, http://www.Reflux1.com, and http://www.Knee1.com. In addition to patient education, Body1 provides interactive, knowledge-based tools for online medical education programs (the eForums suite). It also provides accredited physicians with complementary web sites through http://www.Doctors1.org. Body1's programs all accelerate the adoption of novel approaches that enhance human health. The Body1 Network is one of the most visited online health networks with over 4 million visits per year and is accredited by the Health on the Net (HON) Foundation. About ZILA Zila, Inc., headquartered in Phoenix, is an innovator in preventative healthcare technologies and products, focusing on enhanced body defense and the detection of pre-disease states. Zila has three business units: -- Zila Biotechnology, a research, development and licensing business specializing in pre-cancer/cancer detection through its patented Zila Tolonium Chloride and OraTest(R) technologies. -- Zila Nutraceuticals, manufacturer and marketer of Ester-C(R) and Ester-E(TM), branded, highly effective forms of vitamins C and E for Whole Body Protection. -- Zila Pharmaceuticals, marketer of superior products to promote oral health and prevent oral disease, including ViziLite(R) oral examination kits, Peridex(R) prescription periodontal rinse and Zilactin OTC oral care products. Contacts ZILA INVESTOR CONTACT: Douglas D. Burkett, 602-266-6700 or BODY1 CONTACT: Sharon Ditchek, 617-576-9400 sditchek@body1.com Funny Quotes Famous Quotes Love Quotes Famous Quotes Motivational Quotes Inspirational Quotes Stone Age Designs Fireplace Mantels Kitchen Hoods Fireplaces Showcase