Arizona High Tech Talent Partnership

“I cannot buy from you until I know you exist.”
- Wes Zimmerman - The Perception of a Difference”

Can anyone find your company on the Internet if they don’t know your company name?

If your company website, products and services cannot be found using product, service or industry related search terms, you do not exist. No one can buy from you if when they are searching on the common Internet search engines they do not find your site.

Most small business marketing managers and small business owners find that our SME4 - Mega Tune-Up is an exceptional way to get their small business website marketing campaign started or augment an existing campaign.

This SME Internet Marketing campaign package is designed to tune up your website for improved findability and to boost your Internet marketing efforts to the next level. This package includes research, competitive analysis, optimization of up to five pages of your website, directory submissions, search engine submission, as well as recommendations for further improvements, additional marketing, advertising and public relations opportunities.

For companies with small marketing budgets, we recommend this package as a starting point to begin increasing leads, sales, revenues and profits so that they can afford to increase their marketing budget in order to compete with major corporations and their multi-billion dollar advertising campaigns.

For extremely small marketing budgets we have smaller packages that are highly affordable and will give even the smallest company an opportunity to compete.

We frequently design and implement custom marketing campaigns to meet requirements that exceed the levels of our SME clients. These campaigns may be for large companies, or may be for small businesses that want to grow their business substantially.
One client grew from number five to number two in their industry within 18 months using our Internet marketing services. Another client began in a store front in one city, selling only in that city and now sells their product in 47 states over the Internet. We built a dealer network of about 150 dealers in the United States and Canada for a manufacturing client using a combination of television, print advertising, search engine optimization and search engine marketing. A client who was relying heavily on television advertising was able to reduce their TV ad budget by 75% by applying about 10% of that amount to our Internet marketing services. As a full service marketing agency we often begin by performing Internet marketing and the move the client into radio, TV, promotional products and print advertising when we can justify it based on reach and frequency effectiveness.

This is the first level package that could actually be called an Internet Marketing Campaign. The lower level starter products are just that. They get you started moving towards the goal of being able to market your website for a variety of search terms related to your products, services and industry. Without doing that basic work, you do not have the ability to effectively compete against the millions of other websites marketing the same product, services and industries. This package starts with comprehensive analysis of the website, the competition and the industry. Search terms relevant to the site are identified, expanded and ranked according to popularity based on searchers, advertisers and competitors. Current search engine rankings and traffic patterns for existing websites are investigated and documented to develop a baseline to be used later in refining the campaign. Recommendations of opportunities to exploit additional marketing techniques in Internet Marketing, Search Engine Marketing, Television, Radio, Direct Mail and Video solutions may be identified during this research and analysis process or later in the campaign. Revisions of website pages will incorporate appropriate structural and content changes required to improve the ability of those pages to rank well for a variety of search engine queries as well as to improve the readability, usability and navigability so that human visitors find the site and individual pages more friendly, useful, and compelling.