What I Learned From Seth Godin
September 3, 2007 · By Bill Austin
I learned something from Seth Godin today. I probably knew it already since I follow Wes Zimmerman and communicate with him on a regular basis. Wes’s message is about “Perception” and how it relates to Buying, Selling and Customer Care.
Seth’s message was about the positive feelings that can be generated by caring people practicing excellent customer care.
On page 114 of “Small is the New Big” is this pearl of wisdom
Some relevant selections from Seth’s article include:
“These people were actually trying. Because they wanted to, not because they had to.”
- Seth Godin
“There is no perfect experience. But this was great storytelling, storytelling with authenticity from caring people. It restored my faith (at least a little) in what organizations can do.”
- Seth Godin
To make people feel like they are valued and appreciated takes small simple changes but it usually does take change. Make an effort to cheer up one person or make them feel special today and see how much better that makes you feel.
- Bill Austin
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