Arizona High Tech Talent Partnership

Business Blogging - Getting Started is Half the Battle

Business Blogging is not rocket science. The most important thing about blogging is not what tool you use. It is not what feed syndication platform you use. It is not who you know and it is not who knows you.

While those are all important, there is a much simpler determinant of success in business blogging. The most important thing about blogging is that you do it. If you never get started, you will never get any benefit from it.

Getting started is half the battle

Keeping up the momentum is the other half.

100 Percent of the Blog Posts that you do not write will get exactly zero traffic, zero comments and will generate zero sales, zero goodwill, zero reputation enhancement, zero branding, and zero interaction.

Many new bloggers start out with grand goals and aspirations and then get bogged down in the minutia of running their business day to day. You need to not do that. You need to start today and move your business blogging efforts forward one day at a time. If you are the CEO and are waiting for your IT department or your webmaster to come up with some grand and glorious architecture, system design and optimal blogging platform before you start writing and interacting with your clients, employees, vendors, shareholders and other stakeholders, then you still “don’t get it” and might as well prepare three envelopes.

In a recent conversation with a potential client, he apologized for how long it took him to get back to me about updating his website and adding a blog to it.

He said this to me:

“The important is often overcome by the urgent.”

He had come to realize how important the update would be to his sales, revenues and bottom line and he had finally decided to push aside the urgent activities long enough to get this most important activity completed.

Your business very likely has some sort of online component. To build that online component you need to interact online with your customers, suppliers and employees and you should be using blogging and other social media to carry on conversations and discussions with them in order to build trust, authority, goodwill, reputation and brand awareness. These in time lead to growing sales and profits which go a long way toward creating the resources to enable you to make the urgent easy to delegate and allow you to focus on what is important.

Get started today.

By Bill Austin of AZhttp, Inc.

Bill Austin is the Vice President of Business Development for AZhttp, Inc.http://www.azhttp.com/ (Arizona High Tech Talent Partnership.) With 27 years of experience in large corporate environments and over 15 years of experience in non-profit and entrepreneurial environments, Bill brings a unique business perspective to the world of blogging, social media and interactive marketing.

Bill Austin is an Internet marketing expert with extensive experience in improving bottom line performance for medium sized manufacturing and distribution company marketing efforts. Bill is a well known SEO Expert with expertise in Internet Marketing, Search Engine Optimization, and Integrated marketing Solutions, including viral marketing, and guerrilla marketing. Bill Austin is also and accomplished Systems Engineer with extensive experience in Security and Internet Architecture, Information Systems and Project Management. Proven successes in defining and developing complex systems and problem solving involving wireless and Internet technologies as well as the invention of integrated systems applications.