компютри втора употребаландшафтWordpress Themes – Revolution

They also have an affiliate program so we will be investigating whether their program is worth promoting.

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Business Blogging is not rocket science. The most important thing about blogging is not what tool you use. It is not what feed syndication platform you use. It is not who you know and it is not who knows you.

While those are all important, there is a much simpler determinant of success in business blogging. The most important thing about blogging is that you do it. If you never get started, you will never get any benefit from it.

Getting started is half the battle

Keeping up the momentum is the other half.

100 Percent of the Blog Posts that you do not write will get exactly zero traffic, zero comments and will generate zero sales, zero goodwill, zero reputation enhancement, zero branding, and zero interaction.

Many new bloggers start out with grand goals and aspirations and then get bogged down in the minutia of running their business day to day. You need to not do that. You need to start today and move your business blogging efforts forward one day at a time. If you are the CEO and are waiting for your IT department or your webmaster to come up with some grand and glorious architecture, system design and optimal blogging platform before you start writing and interacting with your clients, employees, vendors, shareholders and other stakeholders, then you still “don’t get it” and might as well prepare three envelopes.

In a recent conversation with a potential client, he apologized for how long it took him to get back to me about updating his website and adding a blog to it.

He said this to me:

“The important is often overcome by the urgent.”

He had come to realize how important the update would be to his sales, revenues and bottom line and he had finally decided to push aside the urgent activities long enough to get this most important activity completed.

Your business very likely has some sort of online component. To build that online component you need to interact online with your customers, suppliers and employees and you should be using blogging and other social media to carry on conversations and discussions with them in order to build trust, authority, goodwill, reputation and brand awareness. These in time lead to growing sales and profits which go a long way toward creating the resources to enable you to make the urgent easy to delegate and allow you to focus on what is important.

Get started today.

By Bill Austin of AZhttp, Inc.

Bill Austin is the Vice President of Business Development for AZhttp, Inc.http://www.azhttp.com/ (Arizona High Tech Talent Partnership.) With 27 years of experience in large corporate environments and over 15 years of experience in non-profit and entrepreneurial environments, Bill brings a unique business perspective to the world of blogging, social media and interactive marketing.

Bill Austin is an Internet marketing expert with extensive experience in improving bottom line performance for medium sized manufacturing and distribution company marketing efforts. Bill is a well known SEO Expert with expertise in Internet Marketing, Search Engine Optimization, and Integrated marketing Solutions, including viral marketing, and guerrilla marketing. Bill Austin is also and accomplished Systems Engineer with extensive experience in Security and Internet Architecture, Information Systems and Project Management. Proven successes in defining and developing complex systems and problem solving involving wireless and Internet technologies as well as the invention of integrated systems applications.

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Technorati Tags: Bill Austin, Blog, Blogging, Blogs, Business, Business Blogging, Business Blogs, goals, interactive marketing, sales, Social Media, weblogs, zero

During a recent Internet Marketing presentation, I was asked the following question:

How do you determine if your website needs professional help?

The determination that a particular company website marketing team is not doing well on their own and needs to hire professional Internet Marketing help is fairly easy. Convincing the company to actually take the action needed to get the help hired is much more difficult.To determine if your company is doing a dismal job of online marketing, perform the following searches:

1. Search for the company name on all three major search engines. (Google, Yahoo and MSN are the only search engines that provide any meaningful level of traffic.)

• Is the company website ranked #1 on all three search engines?
• Are there any negative references (reputation management problems) in the first 30 results?

2. Search for the name of the company principals on all three major search engines.

• Are positive references to the company principals listed #1 on all three major search engines?
• Are there any negative references in the first 30 results?

3. Search for the company’s main products and services and industries on all three major search engines.

• Are they listed on the first page (top 10) of results ?
• Are there any negative references to the company in the first 30 results for those search terms?

A recent Wall Street Journal article notes the importance to many people of their name Googling well. The same applies to a company name. Although that article primarily dealt with people’s personal names rather than business names, within that article there were a couple of relevant quotes.

The author of the Wall Street Journal article stated that Professional networking site LinkedIn Corp. says its members profile pages often turn up high in Google search results when the users opt to make the pages accessible to the public. This example of the LinkedIn.com Profile of Bill Austin bears this out since it currently ranks #8 on Google for Bill Austin and #3 on Yahoo for Bill Austin.

The other relevant quotation in the article comes from Matt Cutts, a Google software engineer, who was quoted as saying “Any time you can distinguish yourself with a distinctive name or a distinctive characteristic that sticks out in people’s minds, that’s going to be the best solution.” This applies to company names and branding just as it applies to your own name.

Another excellent example of name branding comes from a local Scottsdale Arizona business called Go Daddy Group where CEO and Owner Bob Parsons has cornered the market on his name on Google, Yahoo and MSN with his “Hot Points” Blog and a lot of high powered Public Relations and Marketing.

If your company website, company principals and company products and services are not listed high in the search results common search terms that an ordinary person would use to find and/or research your company, then you do need professional help to move your website from relative obscurity to the prominence it deserves in terms of search engine rankings. Hiring Professional Internet Marketing help could be the most important product or service you ever purchase.

Whether your online reputation is suffering from the impact of negative articles and reviews or is suffering from irrelevant website traffic due to use of last century’s technology in your web site design, structure and environment or lack of attention by your marketing or IT staff, a professional Internet Marketing Firm can cut through the political chaff strangling your company and fix your small business online presence.

Our goal is to educate clients on the importance of clean results for Internet searches for their company names, principals, products and services. With the advent of the Internet, more and more individuals and companies are relying on information contained in search results as part of their due diligence in researching companies before they consider doing business with them. Negative results impact sales. Positive results bring the potential for more business. AZhttp has the expertise to bring positive results to the forefront for searches for the company name, principals, products and services while causing negative search results to more to obscurity in the search results over time.

Successfully marketing and branding companies for their niche market can be an expensive proposition. Small businesses spend thousands of dollars annually in advertising, marketing and Information Technology (IT) and large businesses spend millions of dollars each month on those activities. Internet Marketing can level the playing field.

AZhttp’s premier Small Medium Enterprise product, Mega Tune Up, provides businesses with a low-cost solution to learn the steps they need to take to effectively market their website should they want to market their company, products and services internally. Stellar Tune Up trains your staff how to use state of the art search engine marketing principles and web 2.0 technology to market the business website internally. For companies with no internal marketing and IT staff, AZhttp, Inc. can serve in the capacity of these departments and work remotely to brand, market and grow businesses online.

Call us today at (480) 998-0246 for details or contact us by EMail.

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Biotechnology companies have a unique opportunity to promote their products and services and to increase brand awareness by utilizing the services available from AZhttp, Inc.  Whether you are a bio or pharma marketing executive looking for the best way to get your Biotech News message out to the public, investors and researchers, a venture capital manager looking for the next big thing to invest in, or a city, county or state economic development department official trying to create interest and buzz around your latest biotechnology development efforts and initiatives, we can tailor a program to fit your needs and to get the word out to the people who need to know.

Your goals may include:

• Promote biotechnology growth in a state or region.
• Identify and influence technical researchers to consider your company or region as a positive career move.
• Promote a particular product.
• Promote awareness of your company.
• Promote awareness of the industry as a whole
• Help improve the Biotech Workforce of a region or state.
• Raise awareness of biotechnology related opportunities among High School and college students.
• Raise awareness of biotechnology related opportunities among the transitional workforce.

We take a particular interest in promoting Arizona Biotech companies and initiatives such as the Translational Genomics Consortium (TGEN) but we have done work for companies all over the world and are always willing to review requirements and see how we can help.

Call us now at (480) 998-0246 or send an e-mail  for more information or to discuss your needs.

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Technorati Tags: Biotech, Biotech Marketing, Biotechnology, Biotechnology Marketing

Internet Marketing and all of its most important elements can be completely summed up in ten letters.

3 L’s
5 C’s
T and A ( or T & A )

The 3 L’s of Internet Marketing

In the real estate business there are three things that everyone knows are the most important three things needed to ensure success in real estate investing.

These three things are known as “The Three L’s” and are as follows:

1. Location
2. Location
3. Location

We all know that there is more involved with real estate success than simply location but if you don’t have a good location, all the rest will not matter.

Internet Marketing has a similar list of three L’s that are just as important to your online success as the 3 L’s of Real Estate are to success in real estate. The three L’s of Internet Marketing are:

1. Links
2. Links
3. Links

Links from other web sites pointing to your site are one of the most important factors in good search engine rankings. Appropriate, natural links from relevant sites within the same topic area as your site will build the value of your site in the eyes of search engines as well as sending interested visitors from the site linking to yours.

Just as in real estate, the three L’s are not all that you need but if you do not have good incoming links from valuable sites, nothing else you do will fix that problem.

The 5 C’s of Internet Marketing

The State Seal of the State of Arizona depicts the 5 C’s that were the backbone of the Arizona Economy back around 1912 when Arizona became a State and for decades later.

The five C’s were what made Arizona towns and communities grow.

School children in Arizona were taught that the five C’s: Copper, Cattle, Cotton, Citrus and Climate were the driving force behind Arizona’s economy.

Likewise, on the Internet there are 5 C’s that are the driving force behind the Internet economy. These 5 C’s define the most critical component of Internet Marketing and the most important factor in creating value and building community, wealth and power in the Internet economy.

Rather than being five distinct items, as is the case with Arizona’s five C’s, the five C’s of the Internet Economy is a simple phrase that completely defines the most important element of Internet Marketing and your key to success in building up your status on the Internet.

The 5 C’s of Internet Marketing are:

Continuous
Creation (of)
Clear
Compelling
Content

Or in active voice:

Continuously
Create
Clear
Compelling
Content

Each word is important.

Continuous means that you must be doing this all the time. You can no longer build a site, throw it out there and expect it to be well regarded and able to rank well on the search engines. Search engines like fresh material that has been updated recently so if you are not putting material on your site on a regular basis, you will not be achieving the true potential of your site.

Creation means that the material you put up on the Internet must be new and unique. It cannot simply be a copy of someone else’s material. It must be new enough that the search engines will not find dozens, hundreds or millions of copies of the same item while they are visiting other sites.

Clear means that the material needs to be well written, easy to understand, grammatically correct, spelled properly, translated by experts if necessary, and as concise and to-the-point as possible.

Compelling means that your material must be important enough, useful enough and understandable enough that people decide that they want to read it or see it, want to read or see all of it, and pass it on to others to read or see. Explosively successful viral marketing comes about as a result of compelling material, as visitors share it with friends, relatives, business associates, etc.

Content means that the material must have substance … a concept similar to the concepts of “mass” and “volume” used in physics. Words are content, text is content, some other kinds of media such as video, audio, and pictures are considered content by some people and will become more like content in the future but keep in mind the famous quote that sums up what is and is not loved by search engines.

“A picture is not worth 1000 words on the Internet.  The information is in the text.” – Bill Austin

If you create clear compelling content on a continuous basis and you build an environment that makes it easy for people to link to your site and share your site with others, you will find that The 3 L’s of Internet Marketing begin to build and as that happens you will quickly find that the third important element of Internet Marketing begins to build and create the conditions that catapult your site to the top of the search engines.

T & A of Internet Marketing

Everybody laughs.

It is an almost universal reaction when I stand in front of a large crowd and declare that T and A are the most important elements in Internet Marketing. I didn’t understand what was so funny about that until I went to Google and entered the search term:

define:”T & A”

Although I guess that “a Tonsillectomy and an Adenoidectomy performed at the same time” might be amusing to some, I still don’t find that particularly funny.  Am I missing something?

In the context of Internet Marketing, the term T & A stands for the absolute most important factors in online success, search engine rankings, and converting traffic to results (sales, revenues, profits, brand awareness, etc.).

T and A in the Internet context are Trust and Authority.

In the real world, people want to do business with well-known, knowledgeable (authoritative) and trustworthy people. On the Internet, search engines want to provide results that are useful and worthwhile to searchers and they have injected the elements of trust and authority into that goal. The major search engines seek to generate an estimate of the trustworthiness and authoritativeness of particular pages and web sites.

Trust and Authority can be derived from a number of factors.

Trust can be derived from elements of site design, site structure, site content, age of the domain, Top-level Domain (TLD) of the domain, and from the existence or creation of relevant links from trustworthy sites.

Authority can be derived from the existence or creation of large volumes of authoritative content as well as from the existence or creation of relevant links from authoritative sites.

Both authority and trust can be influenced by the age of links, the age of content, the quantity of links, the quantity of content, the relevance of links, the relevance of content, the context of links, the context of content, the diversity of links and the diversity of content.  It is all about links and content driving trust and authority.

The three L’s of Internet Marketing and the Five C’s of Internet Marketing serve to drive trust and authority and trust and authority influence the major search engines’ ranking algorithms and the results that they serve to the searching public.

Reputation management should be a major part of your marketing efforts.

Both online and offline – your reputation is the key to leads, referrals, sales and profits. Generating real world trust and authority and online trust and authority for your name, your company, and your brands, will go a long way toward making every other part of running your business fall into place.

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Technorati Tags: 3 c's of marketing, 5 c's of marketing, content, Internet Marketing, links, Marketing, search, site, T & A, T and A