Is that what you really want?

Many of our clients get solicited by companies who claim to be able to rank them better in the search engines than they are currently ranked.  We are sure that you get those same solicitations. As you wade through those piles of spam solicitations, here is the most important thing to keep in mind.

Ranking well for something is not the same thing as ranking well for something that will sell your products or services.

If you want to improve your search engine rankings, the first thing to find out is what the search terms for your products, services and industry are that people actually search for in volume.

Keyword research tools are readily available to determine what terms are being used within your industry and surrounding your product or service.  Do the work to develop a comprehensive list of keywords and key phrases for your industry, product and service, rank them in order by relative number of searches and use that list for all other marketing that you do, both online and offline as well as for your public relations campaigns.

As your marketing campaigns proceed make a second list of the terms that are leading to sales of your products and services.  Use that list to hone your marketing campaigns to acheive the better results for the search terms that make you the most money.

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Technorati Tags: Internet, Internet Marketing, Marketing, Search Engine Marketing, Search Engine Optimization, SEO

From nowhere to top 10 on Google for Car Czar in 30 minutes.

Be careful what you write to me about. I was just sitting here minding my own business and somebody sent me a note on Twitter saying “Hey Car Czar – Look at this.” I thought that was somewhat peculiar and not knowing that I had been named Car Czar, and indeed, not even knowing what that was, I took a look at the link above and it was the same article I wrote about earlier having to do with a Manhattan Project for U.S. Automakers to get them out of their rut and to rapidly get them on the road to more energy efficient cars.

I had to do a bit more research and discovered that there was a proposal in Congress that a Car Czar be named to oversee the Big 3 Auto Makers Bailout. I thought it had overtones of Jimmy Carter and the Inflation Czar and the Energy Czar and several other failed policies so I wrote a bit about it in Car Czar and let it go. Within a few minutes people were reading the post and within 30 minutes it had hit the front page of Google for the search term Car Czar. It might not still be there but it was there for a while.  I see it at the top of the Google news search right now as well.

Car Czar #1 on Google News

#7 on Google

Car Czar

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Technorati Tags: Arizona SEO, Car Czar, Google, Google News, search, SEO

Arizona High Tech Talent Partnership (AZhttp) is a well established SEO company with high ranking clients across a wide range of industries. They provide professional search engine optimization services and expert site placement consultants for optimization of sites as well as expert SEO campaign management. Their SEO experts have extensive technical experience as well as project management experience.

We look forward to working with you to ensure a successful SEO campaign to improve your online sales and Internet marketing efforts and to aggressively promote your products and brands. Please browse through the AZhttp, Inc. site for more information on our SEO Expert services.

Evolution of SEO
Search Engine Optimization
Arizona Search Engine Optimization
SEO Expert
SEO for Google Search Engine Ranking
SEO for Yahoo Search Engine Ranking
Web Promotion Services

(480) 998-0246

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Technorati Tags: Expert, Experts, SEO, SEO Expert, SEO Experts

Arizona SEO Companies

Arizona High Tech Talent Partnership (AZhttp, Inc.) is a well established SEO company with high ranking clients across a wide range of industries. AZhttp provides professional systems engineering and search engine optimization services and site placement consultants for optimization of sites as well as expert SEO campaign management. AZhttp’s SEO experts and search engine optimizers have extensive technical experience as well as project management, system design, and systems integration experience. Some say that SEO is not rocket science but several staff members have related experience just in case.

Internet Marketing Services and SEO Overview

Define Objectives:

What do you want to achieve with SEO?
Why are you doing this?
What is the ultimate expected outcome?

Define Goals:

These are measurable SEO goals which you can evaluate before, during and after your search engine optimization campaign to determine whether you are getting closer to your objectives.

Preliminary goals might include

Increase the number of e-mail or phone inquiries by XX% Increase in traffic volume to the web sites by XX% Visibility (paid) for key phrases within one week First page placement (unpaid) for some key phrases within two months Generate not less than XX,XXX highly targeted visitors per month
Generate not less than XXX,XXX total visitors per month
Increase online sales by $XXX,XXX.00 per month

An SEO campaign takes approximately one week for initial setup followed by tuning and maintenance on an ongoing basis. Services may include SEO research and site recommendations on existing sites, construction of new sites optimized for search placement, submission of the main pages of the sites to pay per inclusion search engine services, creation and monitoring of pay per click search engines campaigns on the major search engine services and several smaller services, and submission of the sites to the major search engines after modifications. Links will be constructed and a link building campaign initiated.

Identify the Current State of Site or Sites:

Current Traffic Composition, if available Google Page Rank
Backlinks reported by Google
Alexa Rating (yes, we know)
Rankings for key search terms
Directory and search listing status

Identify the Target Audience for each Site:

Identify and Select Strategies:

Paid Inclusion Campaigns – Pay per inclusion
Site and Competitive Research
Site Design Recommendations
Search Engine Placement Campaigns – SEO
Pay per click search engine listings

Several major search engines will no longer add commercial sites to their indexes for free and others will take six to eight weeks to even consider adding the site. The best search engines of the past became obsolete by this method. Paying an annual fee or semi-annual fee to these search engines can result in addition within a couple of days and often includes regular updates for the next year. Most, but not all of those programs appear to offer a valuable service at a reasonable cost and this should be a consideration in your SEO optimization and planning efforts. Consulting with a Search Engine Optimization expert, search engine optimizer, or specialist SEO expert consultant might be the best search engine investment you will ever make.

Research:

Research includes identifying target keywords and key phrases, investigating competitor search engine placement and identifying weaknesses and strengths in the current web site. Preliminary SEO promotion research typically identifies about 200 key target phrases having a total potential of over up to ten million click-thrus per month.

Site design recommendations:

Site design optimization recommendations will be made based on the research to improve search engine placement results. Newly identified target key words and phrases need to be worked into the text of the site in such a way that they provide meaningful and useful content resulting in improved site ranking.

Search engine placement campaigns:

Search engine placement campaigns will include both manual and automated submissions to major search engines, requesting reciprocal links with related but non-competitive sites and requests for inclusion in several topical and local directories. Building increased link popularity will be a key strategy to reach a goal of first page placement in the search results.

SEO Monitoring and Reporting:

Reports on impressions and click thru rates.
Adjustment of campaigns as needed
Feedback regarding results

We look forward to working with you to ensure a successful SEO campaign to improve your online sales and Internet marketing efforts and to aggressively promote your products and brands. Please browse through AZhttp for more information on our SEO services.
Evolution of SEO
Search Engine Optimization
Arizona Search Engine Optimization
SEO Expert
SEO for Google Search Engine Ranking
SEO for Yahoo Search Engine Ranking
Web Promotion Services

Arizona SEO Company

1-480-998-0246

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Technorati Tags: arizona, Arizona SEO Companies, Arizona SEO Company, Search Engine Optimization, SEO

Arizona Search Engine Optimization

Arizona High Tech Talent Partnership (AZHTTP) is a well established integrated marketing services and Arizona Search Engine Optimization company with high ranking clients across a wide range of industries. We provide expert and professional systems engineering, search engine optimization and Internet marketing services as well as on-site placement consultants for optimization of sites as well as SEO campaign management. Our SEO experts have extensive technical experience as well as project management, system design, and systems integration experience. Some people say that SEO is not rocket science, but several AZhttp staff members have related experience just in case.

There are many things which should be taken into consideration in your SEO optimization and planning efforts. Consulting with Arizona Search Engine Optimization consultant might be the best search engine investment you will ever make.

Internet Marketing Services and SEO Overview

• Define Objectives
• Define Goals
• Identify the Current State of Site or Sites
• Identify the Target Audience for each Site
• Identify and Select Strategies
• Research
• Site design recommendations
• Search engine placement campaigns
• SEO Monitoring and Reporting

We look forward to working with you to ensure a successful SEO campaign to improve your online sales and Internet marketing efforts and to aggressively promote your products and brands. Please visit our SEO specialty site for additional information about our SEO services.

Evolution of SEO
Search Engine Optimization
Arizona Search Engine Optimization
SEO Expert
SEO for Google Search Engine Ranking
SEO for Yahoo Search Engine Ranking
Web Promotion Services

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Technorati Tags: arizona, Arizona Search Engine Optimization, Arizona SEO, Search Engine Optimization, SEO

Your professional responsibility is to serve your clients.

How about growing your practice?

If you spent all your time on marketing, networking, referrals and developing qualified prospects, you’d have little time to meet client needs.

Chances are that you probably spend a good deal of your time using ineffective methods trying to find clients.

Does your law firm website generate all the leads, clients and billable hours that your partners and associates can handle? Marketing of service professionals is quite different than marketing a product. Services are largely intangible and the consumer cannot touch, taste, feel, test drive or observe them in action. Evaluation of the services attorneys provide tends to happen only after the service has been performed.

Referrals, while generally reported as an attorney’s top source of business, rely on a third party to provide prospects with information that can be of little relevance to your knowledge and expertise.

Networking groups are time-consuming and require constant attention.

Marketing must be a major priority for your business, but marketing must not be a major priority for you.

Concentrate on what makes you money.

Be a Lawyer, not an Internet Marketing Expert. You bill substantially more on an hourly basis than the most effective and competent legal firm marketing consultants around.

Stop wasting your valuable time!

Traditional marketing methods no longer work and reliance on a single source of new clients can be disastrous.

Let us help you generate leads, in-bound calls, appointments and other sources of effective relevant clients that can grow your business and build your practice on a continuous and consistent basis.

Whether your law office specializes in criminal law, dui, tax, family law, labor law, business law, employment law, bankruptcy law, real estate law, or any other multitude of other areas of focus, there are legal marketing strategies available to grow your practice.

A multi-media, multi-pronged marketing effort is required these days in order to break through the “Media Attention Deficit Disorder” that plagues marketing efforts in all industries today.

AZhttp, Inc. is an integrated marketing solutions company. The leadership team has over 90 years combined experience in business development, sales, marketing and public relations. AZhttp provides integrated solutions for online media, print, radio, TV, and direct mail. We combine systems engineering principles with unique traditional and non-traditional marketing and advertising methodologies to help clients reach and exceed their sales and marketing goals.

Get started today with our series of small business products. They are reasonably priced and can have a major impact on your client pipeline. For law firms with substantial marketing budgets, we can customize and execute a strategic marketing plan to grow your firm. By driving a steady stream of potential new clients to your law firm’s website, your business can be increased. Whether you need legal website development, legal blog design and maintenance services, search engine optimization targeted to your main practice areas and geographic locations we specialize in using internet marketing bring clients to you!

We can develop a marketing plan that includes business development, advertising, networking, referrals, public relations, media TV, radio, print, direct mail and Internet marketing as appropriate for your growth goals.

Call Us Toll Free Now!

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Technorati Tags: advertising, Attorneys, Law Firms, lawyers, Marketing, Public Relations

Can anyone find your company on the Internet if they don’t know your company name?

If your company website, products and services cannot be found using product, service or industry related search terms, you do not exist. No one can buy from you if when they are searching on the common Internet search engines they do not find your site.

Most small business marketing managers and small business owners find that our SME4 – Mega Tune-Up is an exceptional way to get their small business website marketing campaign started or augment an existing campaign.

This SME Internet Marketing campaign package is designed to tune up your website for improved findability and to boost your Internet marketing efforts to the next level. This package includes research, competitive analysis, optimization of up to five pages of your website, directory submissions, search engine submission, as well as recommendations for further improvements, additional marketing, advertising and public relations opportunities.

For companies with small marketing budgets, we recommend this package as a starting point to begin increasing leads, sales, revenues and profits so that they can afford to increase their marketing budget in order to compete with major corporations and their multi-billion dollar advertising campaigns.

For extremely small marketing budgets we have smaller packages that are highly affordable and will give even the smallest company an opportunity to compete.

We frequently design and implement custom marketing campaigns to meet requirements that exceed the levels of our SME clients. These campaigns may be for large companies, or may be for small businesses that want to grow their business substantially.

One client grew from number five to number two in their industry within 18 months using our Internet marketing services. Another client began in a store front in one city, selling only in that city and now sells their product in 47 states over the Internet. We built a dealer network of about 150 dealers in the United States and Canada for a manufacturing client using a combination of television, print advertising, search engine optimization and search engine marketing. A client who was relying heavily on television advertising was able to reduce their TV ad budget by 75% by applying about 10% of that amount to our Internet marketing services. As a full service marketing agency we often begin by performing Internet marketing and the move the client into radio, TV, promotional products and print advertising when we can justify it based on reach and frequency effectiveness.

This is the first level package that could actually be called an Internet Marketing Campaign. The lower level starter products are just that. They get you started moving towards the goal of being able to market your website for a variety of search terms related to your products, services and industry. Without doing that basic work, you do not have the ability to effectively compete against the millions of other websites marketing the same product, services and industries. This package starts with comprehensive analysis of the website, the competition and the industry. Search terms relevant to the site are identified, expanded and ranked according to popularity based on searchers, advertisers and competitors. Current search engine rankings and traffic patterns for existing websites are investigated and documented to develop a baseline to be used later in refining the campaign. Recommendations of opportunities to exploit additional marketing techniques in Internet Marketing, Search Engine Marketing, Television, Radio, Direct Mail and Video solutions may be identified during this research and analysis process or later in the campaign. Revisions of website pages will incorporate appropriate structural and content changes required to improve the ability of those pages to rank well for a variety of search engine queries as well as to improve the readability, usability and navigability so that human visitors find the site and individual pages more friendly, useful, and compelling.

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Technorati Tags: Internet Marketing, Small Business

During a recent Internet Marketing presentation, I was asked the following question:

How do you determine if your website needs professional help?

The determination that a particular company website marketing team is not doing well on their own and needs to hire professional Internet Marketing help is fairly easy. Convincing the company to actually take the action needed to get the help hired is much more difficult.To determine if your company is doing a dismal job of online marketing, perform the following searches:

1. Search for the company name on all three major search engines. (Google, Yahoo and MSN are the only search engines that provide any meaningful level of traffic.)

• Is the company website ranked #1 on all three search engines?
• Are there any negative references (reputation management problems) in the first 30 results?

2. Search for the name of the company principals on all three major search engines.

• Are positive references to the company principals listed #1 on all three major search engines?
• Are there any negative references in the first 30 results?

3. Search for the company’s main products and services and industries on all three major search engines.

• Are they listed on the first page (top 10) of results ?
• Are there any negative references to the company in the first 30 results for those search terms?

A recent Wall Street Journal article notes the importance to many people of their name Googling well. The same applies to a company name. Although that article primarily dealt with people’s personal names rather than business names, within that article there were a couple of relevant quotes.

The author of the Wall Street Journal article stated that Professional networking site LinkedIn Corp. says its members profile pages often turn up high in Google search results when the users opt to make the pages accessible to the public. This example of the LinkedIn.com Profile of Bill Austin bears this out since it currently ranks #8 on Google for Bill Austin and #3 on Yahoo for Bill Austin.

The other relevant quotation in the article comes from Matt Cutts, a Google software engineer, who was quoted as saying “Any time you can distinguish yourself with a distinctive name or a distinctive characteristic that sticks out in people’s minds, that’s going to be the best solution.” This applies to company names and branding just as it applies to your own name.

Another excellent example of name branding comes from a local Scottsdale Arizona business called Go Daddy Group where CEO and Owner Bob Parsons has cornered the market on his name on Google, Yahoo and MSN with his “Hot Points” Blog and a lot of high powered Public Relations and Marketing.

If your company website, company principals and company products and services are not listed high in the search results common search terms that an ordinary person would use to find and/or research your company, then you do need professional help to move your website from relative obscurity to the prominence it deserves in terms of search engine rankings. Hiring Professional Internet Marketing help could be the most important product or service you ever purchase.

Whether your online reputation is suffering from the impact of negative articles and reviews or is suffering from irrelevant website traffic due to use of last century’s technology in your web site design, structure and environment or lack of attention by your marketing or IT staff, a professional Internet Marketing Firm can cut through the political chaff strangling your company and fix your small business online presence.

Our goal is to educate clients on the importance of clean results for Internet searches for their company names, principals, products and services. With the advent of the Internet, more and more individuals and companies are relying on information contained in search results as part of their due diligence in researching companies before they consider doing business with them. Negative results impact sales. Positive results bring the potential for more business. AZhttp has the expertise to bring positive results to the forefront for searches for the company name, principals, products and services while causing negative search results to more to obscurity in the search results over time.

Successfully marketing and branding companies for their niche market can be an expensive proposition. Small businesses spend thousands of dollars annually in advertising, marketing and Information Technology (IT) and large businesses spend millions of dollars each month on those activities. Internet Marketing can level the playing field.

AZhttp’s premier Small Medium Enterprise product, Mega Tune Up, provides businesses with a low-cost solution to learn the steps they need to take to effectively market their website should they want to market their company, products and services internally. Stellar Tune Up trains your staff how to use state of the art search engine marketing principles and web 2.0 technology to market the business website internally. For companies with no internal marketing and IT staff, AZhttp, Inc. can serve in the capacity of these departments and work remotely to brand, market and grow businesses online.

Call us today at (480) 998-0246 for details or contact us by EMail.

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The following story was displayed on the eBay Affiliate site for over three years but has been removed due to a site re-design.

Learn from successful eBay affiliates and read how these businesses have become eBay Affiliate Program leaders!

Bill Austin & Kathee Austin (Business Model: Natural Search)

Bill Austin & Kathee Austin won a Hawaiian vacation for their rapid growth and great success on the eBay Affiliate Program. eBay ran a Hawaiian contest in 2003 that rewarded top affiliates in three different categories – Bill and Kathee’s reward was, as they described, “a trip of a lifetime!”

Bill Austin and Kathee Austin had a “fabulous vacation” that was well deserved. Their integrated marketing services company is highly successful in growing traffic to their web sites and increasing eBay registrations and bids during the contest period.

Using Internet Marketing and Search Engine Optimization techniques, they were able to increase website traffic by several hundred thousand impressions per day.Having already achieved great success with the eBay Affiliate Program, Bill and Kathee excitedly explain, “We’re looking forward to meeting future challenges through eBay’s affiliate programs. Thanks again, eBay!”

Screen Shot of the Original Story on the eBay site:

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Arizona High Tech Talent Partnership (AZhttp), an integrated marketing services company, is your best source for a website promotion company, for web promotion and website promotion services, search engine promotion, online Internet promotion and marketing

AZhttp is a well established integrated marketing services and web site marketing promotion company with high ranking clients across a wide range of industries providing professional web site search engine promotion services. Our web site promotion experts are continually studying changes in search engines to ensure that client websites are promoted well.

Contact us for Web Promotion quotes.

We look forward to working with you to ensure a successful web site promotion campaign to improve your web site search engine ranking and to aggressively promote your website, products, and brands. Please browse through the entire web page promotion website for more information on our web site promotion services.

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Technorati Tags: Internet Web Site, Internet Web Site Promotion Services, Promotion Services, web promotion, website promotion