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Thursday, September 23, 2004
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Wednesday, September 22, 2004
NEWS.com.au | Sensis patents search engine (September 23, 2004)
NEWS.com.au | Sensis patents search engine (September 23, 2004)
Sensis patents search engine
Michael Sainsbury
September 23, 2004
TELSTRA'S highly profitable directories business, Sensis, has lodged global patents for part of its new internet search engine in a bid to stymie growing competition from global search giants Yahoo and Google.
Sensis search chief Greg Ellis said the patents related to the company's online system Bidsmart, which let advertisers choose their level of payments based on auction process.
"Ours is different in that we use geography as a parameter as well as price. My understanding of Overture (Yahoo) and Google is that they use primarily price," he said.
"We have registered a patent application where price and geography are the determinants. It sits in a patent registration, then people have the right to object to that. If they can demonstrate they are already doing that, then we won't be successful."
Both Yahoo/Overture and Google have indicated they will launch paid online local search services in direct competition with Sensis before the end of the year.
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Monday, September 20, 2004
Sunday, September 19, 2004
Dogpile Search Engine Changes Name to Avoid Stink
Dogpile Search Engine Changes Name to Avoid Stink
Dogpile Search Engine Changes Name to Avoid Stink
Dogpile has changed its name to WebFetch in the UK and Europe to differentiate itself from the image of doggie doo, which the name Dogpile conjures up in the heads of more British and Europeans than it does in the US. PC Pro reports that Infospace has admitted as much saying that “The new name has wider international comprehension, while maintaining a strong association with its ever-popular cult dog mascot - Arfie.”
In the US, no matter what your image is of a dog’s pile, the DogPile name will stick to the meta search engine and useful search toolbar.