New Technology Identifies Most Relevant Links, Rates Top Search Engines On Travel Keywords
Yahoo! Leads Race as Best Search Engine for Planning Travel
Millions of consumers search the Internet for travel related topics each day.
Search engines an important vehicle for delivering information on the subject. Feedback Research, a division of the Claria(SM) Corporation, conducted an independent study on search engine performance for travel-related terms.
The study indicated that while there is considerable room for improvement among the top search engines in terms of providing relevant results, Yahoo! performed better than MSN and Google, providing search results Internet users ultimately found valuable more often.
The study was conducted using the Claria Corporation's patent-pending RelevancyRank(TM) technology (http://www.relevancyrank.com) which identifies the most relevant search results based on millions of Internet users' actual behavior.
RelevancyRank takes search one step further than current technology by examining how people interact with their search results using metrics such as:
-- Specific web pages viewed
-- Click behavior
-- Time spent viewing
-- Number of pages viewed
-- Number of return visits
-- Purchase and conversion rates
For each keyword or phrase, the RelevancyRank index shows how well each
search engine's ranking of search results compares to what the people who use
those search engines found to be relevant. With a total possible score of 100
for each search keyword, the travel study indicated:
RelevancyRank(TM) - Search Performance of Travel Related Keywords
Top Travel Keywords Top Search Engine Relevancy Rank Index
Cheap tickets Yahoo! 50
Travel Yahoo! 62
Las Vegas Yahoo! 55
Airline tickets Yahoo! 62
Hotels Google 47
Cruise Google 68
Hawaii Google 52
Mexico Google 60
Florida Yahoo! 56
Jamaica Yahoo! 62
-- Across the top 10 travel-related search keywords analyzed,
Yahoo! earned top honors, edging out Google 6 out of 10 times.
-- For RelevancyRank's top keyword, "cheap tickets," Yahoo! had the
highest Index at 50, followed by Google with 40, and MSN at 18.
-- Among all the keywords, "cheap tickets" generated the highest
click rate of 6.55%, with consumers viewing almost 3.5 page
views per click and spending nearly 2.5 minutes browsing.
SOURCE Claria Corporation
Web Site: http://www.claria.com
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