SEO = Search Engine Optimization
Arizona SEO Strategy and Services Company
Arizona High Tech Talent Partnership (AZHTTP) is a well established SEO company with high ranking clients across a wide range of industries. They provide professional systems engineering and search engine optimization services and site placement consultants for optimization of sites as well as expert SEO campaign management. Their SEO experts and search engine optimizers have extensive technical experience as well as project management, system design, and systems integration experience. Some say that SEO is not rocket science but several staff members have related experience just in case.
Internet Marketing Services and SEO Overview
Define Objectives:
What do you want to achieve with SEO?
Why are you doing this?
What is the ultimate expected outcome?
Define Goals:
These are measurable SEO goals which you can evaluate before, during and after your search engine optimization campaign to determine whether you are getting closer to your objectives.
Preliminary goals might include
Increase the number of e-mail or phone inquiries by XX%
Increase in traffic volume to the web sites by XX%
Visibility (paid) for key phrases within one week
First page placement (unpaid) for some key phrases within two months
Generate not less than XX,XXX highly targeted visitors per month
Generate not less than XXX,XXX total visitors per month
Increase online sales by $XXX,XXX.00 per month
An SEO campaign takes approximately one week for initial setup followed by tuning and maintenance on an ongoing basis. Services may include SEO research and site recommendations on existing sites, construction of new sites optimized for search placement, submission of the main pages of the sites to pay per inclusion search engine services, creation and monitoring of pay per click search engines campaigns on the major search engine services and several smaller services, and submission of the sites to the major search engines after modifications. Links will be constructed and a link building campaign initiated.
Identify the Current State of Site or Sites:
Current Traffic Composition, if available
Google Page Rank
Backlinks reported by Google
Alexa Rating (yes, we know)
Rankings for key search terms
Directory and search listing status
Identify the Target Audience for each Site:
Identify and Select Strategies:
Paid Inclusion Campaigns - Pay per inclusion
Site and Competitive Research
Site Design Recommendations
Search Engine Placement Campaigns - SEO
Pay per click search engine listings
Several major search engines will no longer add commercial sites to their indexes for free and others will take six to eight weeks to even consider adding the site. The best search engines of the past became obsolete by this method. Paying an annual fee or semi-annual fee to these search engines can result in addition within a couple of days and often includes regular updates for the next year. Most, but not all of those programs appear to offer a valuable service at a reasonable cost and this should be a consideration in your SEO optimization and planning efforts. Consulting with a Search Engine Optimization expert, search engine optimizer, or specialist SEO expert consultant might be the best search engine investment you will ever make.
Research:
Research includes identifying target keywords and key phrases, investigating competitor search engine placement and identifying weaknesses and strengths in the current web site. Preliminary SEO promotion research typically identifies about 200 key target phrases having a total potential of over up to ten million click-thrus per month.
Site design recommendations:
Site design optimization recommendations will be made based on the research to improve search engine placement results. Newly identified target key words and phrases need to be worked into the text of the site in such a way that they provide meaningful and useful content resulting in improved site ranking.
Search engine placement campaigns:
Search engine placement campaigns will include both manual and automated submissions to major search engines, requesting reciprocal links with related but non-competitive sites and requests for inclusion in several topical and local directories. Building increased link popularity will be a key strategy to reach a goal of first page placement in the search results.
SEO Monitoring and Reporting:
Reports on impressions and click thru rates.
Adjustment of campaigns as needed
Feedback regarding results
We look forward to working with you to ensure a successful SEO campaign to improve your online sales and Internet marketing efforts and to aggressively promote your products and brands. Please browse through AZhttp for more information on our SEO services.
Evolution of SEO
Search Engine Optimization (SEO) Details
Search Engine Optimization (SEO) Summary
SEO Expert
SEO for Google Search Engine Ranking
SEO for Yahoo Search Engine Ranking
Web Promotion Services
Arizona High Tech Directory
